As more and more user experience (UX) widgets, plugins and designs continue to grow, it is easy to get carried away in implementing them. However, sometimes simpler is better. One of the biggest detriments to online shopping is loading time, according to Kissmetrics. Every second is crucial. Google has noted that website speed is a ranking factor in their algorithm. And while there are many ways you can minimize the “weight” of your website, such as enabling compression and minifying code, it is important to ask yourself the following questions. How will this feature affect my webpage speed? Is it worth it? Will it work well on mobile?
Mobile, too, is also an important factor when considering user experience and site speed. Some features are not cross device compatible and some are too complex/heavy for a phone to handle.
1. Opt for a simpler website, when unsure. With attention spans and patience at an all-time low, it is best to deliver your brands message or shopping experience in a way that is the most intuitive as possible.
2. Resize images and videos for the minimum acceptable quality and file size. There is no need to dump a huge HDR image into a 300-pixel placeholder.
3. Take advantage of tools like Google Webspeed Tester and the like to further analyze how you can improve your site’s speed.