We’ve heard the cliché, content is king, over and over again when working on SEO projects. And while there is some truth in that statement – that is, give people a reason to return to your site (through engaging content), you also need to be able distribute content efficiently and quickly. Using content syndication, generally RSS (really simple syndication) feeds to distribute your content can not only save you time but also build a loyal following.
Why RSS feeds? Two big reasons – speed and inbound links. Because RSS is a “really simple syndication”, it strips out most of the fancy scripts that slow down your site. The reader receives exactly what they want. The other reason is inbound links, search engines pick-up these RSS feeds as links to your website. So, in this sense, every time you add an RSS link to your blog or music or email feed, you are “earning” an inbound link. Speed and inbound links are two major players in SEO, and RSS feeds can help bolster this effect.
Another benefit from RSS feeds is the ability to couple this with an email subscription. This will both build your email list as well as automatically deliver new content to your subscribers once you post. Adding links to your social media profiles as well can help drive traffic to those sites.
However, according to Moz, the best practices is to create partnerships versus link exchanges when it comes down to syndicated content. In fact, Google will penalize you if they suspect a link exchange. Therefore, it is very important to create clear guidelines defining the partnership.
To help you get started, check out these Content Syndication Networks by Quick Sprout.