While Google largely dominates search engine market (in the US, roughly 64%), the other 28% tends to use Yahoo or Bing (Bing powers Yahoo, FYI) as their preferred search engine. Any while all search engines share many similarities, in terms of optimizing for them. It is still important to recognize the differences, especially if you are interested in focusing on the other 28% of the users as there is less competition or your demographics prefer Bing.
Here are some key differences to note:
- Google places a heavier emphasis on being
- An interesting difference between the two search engines is that Google prefers content that is updated regularly and frequently visited while Bing likes older and more reputable pages.
- Bing crawls hidden content and text, without devaluing the domains ranking whereas Google may punish your
- Bing will pay more attention to exact-match keywords (meta-tag, meta title, alt-text, on-page content) whereas Google looks to form semantic relationships.
- Bing actually places a higher emphasis on social ranking factors whereas Google doesn’t
However, regardless of which search
- Local SEO: as terrible of a platform as Yelp and other review sites are, there is a correlation between positive reviews and page ranking
- Optimize your homepage and top internal pages as well as your title tags
- Use social media. As we mentioned before, Bing actually favors strong social signals and while Google doesn’t directly favor social media signals, there still may be an indirect correlation
- Begin networking within your local community and with industry publications and bloggers to establish backlinks